E-banking Functionality and Outcomes of Customer Satisfaction: An Empirical Investigation
نویسندگان
چکیده
منابع مشابه
The Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF
This study examines the impact of service quality on customer satisfaction and Loyalty in Indian Banking sector by applying SERVPERF scale. A total of 50 customers of State bank of India, Mohan Nagar Township branch of Salem District in Tamilnadu were interviewed on convenient basis for the above purpose. Tools like Exploratory factor analysis. Inter-Correlation, Analysis of variance, Multiple...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2011
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v3n1p50